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At LEWKGUD, we believe that looking good and doing good go hand-in-hand. More than just offering unique products, we are deeply committed to making a tangible, positive impact on the world. This commitment is embodied by The GUDLEWK Foundation, our dedicated initiative to give back with every single purchase you make.
We’re building a community that values purpose as much as product, transforming everyday shopping into a force for good.
The GUDLEWK Foundation’s mission is to amplify positive change by channeling a consistent portion of our sales towards impactful causes. We aim to foster a sustainable model of giving, where our growth directly translates into greater support for the initiatives that truly matter. We’re not just selling products; we’re investing in a better future, one item at a time.
For every single item sold on lewkgud.com, we pledge to donate $0.25 to The GUDLEWK Foundation. This fixed amount ensures that no matter the price or profit margin of an individual product, a consistent contribution is made.
In addition to the per-item donation, 10% of our net profits from all general sales on Lewkgud.com are also allocated to The GUDLEWK Foundation. This dual approach maximizes our giving capacity.
For our special, limited-edition capsule collections (such as "YWTI"), 25% of the proceeds from these specific items are dedicated to The GUDLEWK Foundation. This higher contribution reflects the unique nature and focused purpose of these collections.
We want you to know exactly how your support contributes to our mission. If you purchase a standard shirt for $65, $0.25 immediately goes to the Foundation. If you buy a limited edition YWTI hat for $60, $0.25 goes to the Foundation, and an additional 25% of the proceeds from that specific hat sale is also contributed. At the end of our financial period, 10% of the net profit from all general sales will be added, along with the specific 25% proceeds from any limited-edition items sold.
The GUDLEWK Foundation is committed to making a tangible difference. To ensure our contributions have the greatest impact, we have chosen to focus our efforts on a single, highly effective organization for the coming year.
For this year, The GUDLEWK Foundation is proud to support the Boys & Girls Clubs of Metro Baltimore.
Why the Boys & Girls Clubs? The Boys & Girls Clubs provide a safe, positive, and engaging environment for children and teens, offering vital programs focused on academic success, healthy lifestyles, and good character and leadership. Their comprehensive approach addresses critical needs in communities across the country, empowering young people to reach their full potential. We believe in their mission to shape the leaders of tomorrow and build stronger communities.
Our Vision for the Future: As LEWKGUD grows and our impact funds increase, we aim to expand our reach to include multiple causes where we can make greater, more significant contributions. We envision a future where customers may have the opportunity to choose among a curated selection of highly impactful organizations, but for now, we are concentrating our efforts to ensure maximum benefit for the Boys & Girls Clubs.
Detailing all donations made, the specific projects funded, and the measurable outcomes achieved by our partner organizations. These reports will be available on this page annually.
Bring you closer to the impact through stories, photos, and videos from the communities and causes you're supporting.
Ensure our giving strategy remains effective and aligns with our mission.
At the core of LEWKGUD, You Were Thinking It and The GUDLEWK Foundation is a passion for both style and substance, championed by founder Elizabeth Louis.
Elizabeth started LEWKGUD with a simple yet powerful belief: that what we choose to wear and own can be an expression of who we are, and that our purchasing power can be a force for positive change. With a background in executive sales and corporate leadership, she recognized an opportunity to blend personal style with purpose.
Elizabeth is dedicated to growing LEWKGUD not just as a destination for unique products, but as a platform for collective generosity. She invites you to join this journey, proving that looking good truly goes hand-in-hand with doing good.
Founder
